Apple Watch: Wrist worn wonder or Fashionista Fad?

After todays event we know more about the Apple Watch (check out our cheat sheet below for all the new stuff from the presentation just finished).

If you’re not already a smart watch owner then this may be the device that makes you want to join in.

The smart watch category is already well catered for with a selection available from many different vendors, including some second and maybe even third generation devices. So will Apple’s offering make a dent in the market or has it arrived too late?

So far sales have been relatively disappointing for manufacturers so there’s still lots of time for Apple to join in. The smartwatch category is still in its infancy and remember smartphones were available long before the iphone appeared, and tablet computers were around years before the iPad, and look how those worked out for Apple.


The Cupertino tech giant is unashamedly selling fashion these days. With their purchase of Beats last year and now watches that have an similar feature set, yet with such a range of prices for basically the same product it’s clear they want to ramp up the lust for their products.

The three Apple watch ‘Collections’ (Sport, Steel and Edition) have their own price structures and in shape with Apple’s usual Good, Better, best thinking.

But it stays to be seen if the public believes that an expensive Apple watch can have the same prestige as a luxury brand like Rolex. And while all this fashion focus will undoubtedly boost the image for some, it may well turn the more pragmatic off of the brand completely.

Most challenging is the fact that this is a tech product. buy a Rolex and it will be as useful today as it is when you hand it down to your grandson 50 years from now. You’ll buy an Apple watch next month clear in the knowledge it’s going to be awkwardly out of date this time around next year.


So is this just another flashy gadget that you’re going to have to (inductively) charge up every night, or could it be really useful? If you’re not in it for the fashion, can you justify even the base model price for the functionality?

As good as modern smartphones are there’s still that friction of taking them out of your pocket and unlocking them before you can manage something around your home. What if walking into a room triggered controls for that space to immediately offer themselves on your wrist?

If a smart watch means taking your phone out of your pocket or bag much less over the course of a day just to read notifications and use Siri alone, would that time saved be enough to make you buy one?

If the Apple watch replaces your house secrets and maybe your car secrets in the future will that pique your interest enough? Apple Pay via the watch could mean not having to take your wallet out of you pocket much either and links with the airlines should mean your watch is your boarding pass too.

Success or Failure

Apple’s best chance of beating the competition here depends, as ever, on doing a better job. Their famed attention to detail and UI know-how should give them an advantage in this new category. It has its own user interface challenges but understanding them has been Apple’s strength in the past. We’ll soon know how the ‘Glances’ and other features work in reality.

But Google haven’t stood still and their Android wear program has been developing a pace. Gone is the clunky Google design of old and they are nipping at Apple’s heals now.

Smart watch and crowd funding darling Pebble have just launched their latest device – Pebble Time, a cheaper colour e-paper watch that features an always on display and week long battery life.

Incredibly over 80% of Apple’s revenue now comes from the iphone and iPad, so it’s little wonder they are looking to the capitalise on new products in the iOS ecosystem. and remember the Apple watch needs an iphone from the last few years to function, currently only iphone 5 and above owners need apply.

Source: macrumors.com

Looking at the chart above you can see the entire Mac computer line currently accounts for less than 10% of Apples revenue so it’s hard to see a Watch making a huge impact on income. A few million units offered may be a roaring success for most companies, but if you are Apple in 2015 you’ll need that to be tens of millions. and Apple can lose focus quickly when somethings not performing (Apple TV owners have gone without any love for a few years now for example).

Only time will tell if Apple has another hit on its hands – or another Lisa.


Here’s what we learnt from today’s presentation:

Available : Pre-order from 10th April (available 24th)

Price : 38mm from £299

Price : 42mm from £339

Battery Life: “all day battery life….up to 18 hours”

Use it to take calls

Use it to read email

Use it to manage Apple TV

Use it as viewfinder for iphone Camera

Listen to music without your iPhone

iOS 8.2 with watch support released today

Other Announcements

Nový 12 ″ „MacBook“

Nejmenší nejlehčí MacBook vůbec

9hodinová výdrž baterie

Počínaje 1 299 $

K dispozici od 12. dubna

Apple TV se snížila na 59 GBP

700 milionů iPhonů nyní prodávalo

Pay nyní přijato na 700 000 místech v USA

Více produktů, které podporují HomeKit v průběhu roku

Open Source ResearchKit byl zahájen s cílem pomoci lékařskému výzkumu



Apple Watch Series 3 (GPS, 38 mm) – Space Grey Aluminium pouzdro s Black Sport Band
10 738 recenzí
178,98 GBP
koupit na Amazonu

2021 Apple Watch SE (GPS, 40 mm) – Zlatý hliníkový pouzdro s sportovním pásem Starlight – pravidelné
833 recenzí
217,00 GBP
koupit na Amazonu

Apple Watch Series 7 (GPS, 45 mm) – půlnoční hliníkový pouzdro s půlnoční sportovní skupinou – pravidelné
2 193 recenzí
398,39 GBP
koupit na Amazonu

Sdílejte toto:




Poslední aktualizace na 2021-10-04 / Affiliate Links / Images z Amazon Product Advertising API